Many companies today are using social media to promote their product or service and drive more traffic to their websites. It is a good marketing practice to be present where your consumers are. That is why it makes sense to be very active on Facebook, Twitter and YouTube because consumers often make it a point to log in at least once a day. Many even make it a point to be always logged in. And when people are online, so their friends too. Directly market to them and they may share instantly your products or brands for faster spread of word of mouth.
But how effective is social media in promoting your brand?
Is it really as good as people say it is or are all the reviews overrated? Numbers do not lie. While one can make a qualitative analysis as to the efficacy of the social media page, it is always best to go back to the numbers and this is made possible by social media monitoring tools. Do remember there has been no known 1 for all tracking and analysis for social media success and return of investment, the platforms and the web itself is just too loose and too open to be track.
Of course, not all social media monitoring tools are made equal.
Some are simply better than others. These are the top social media monitoring tools based on the reviews of people who have used it and is still currently using it.
Viralheat claims that they have the ability to simplify social media. It is a fairly sophisticated way to monitor your social media at a very reasonable price. Hence, it does not matter if you have a small budget or a huge one, for a price that goes as low as 50 dollars, you can avail of the services of Viralheat that support all the major social media platforms namely Twitter, Facebook, Pinterest, YouTube, Google+ and some blogs as well as forums. One of the reasons why users like this platform is that it enables you to track competing products and what your potential market have to say about it. It is a great way to constantly be in the know about the latest social buzz. The data are shown in a chart or a graph for easy viewing and analysis.
Spreadfast is another social media monitoring tool that supports the major platforms. It may not be as sophisticated as Viralheat when it comes to monitoring competition but it is a great way to organize the content of your social media page. It is perfect if you have more than one social media manager on your team. With Spreadfast, you can make sure that there is no duplication of content and that the workflow is efficient.
Sysomos claims that they provide “business intelligence for social media” and true enough, it is the preferred social media monitoring tool for bigger companies. The great thing about it is that not only can it effectively track your social media activity but it also has a function that allows you to manage your own social media pages such as Facebook, YouTube, Twitter, Google+ and many more. It also allows the user to easily access Google’s analytical data so you can see how effective your social media campaign is in one glance. It has a feature called “buzzgraph” that allows you to monitor the core of conversations that are relevant to your brand.
There are many others, but the ones that are included in this article are the top gainers and are well known to be used by most people.
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